Etelcharge.com (OTCBB: ETLC), the first Web 2.0 online payment system, provides online shoppers the ability to charge approved transactions to their telephone bill. While addressing the concerns online shoppers have about identity fraud and identity theft, the Etelcharge payment option is also a perfect match for the millions of individuals without a credit card, or even a bank account.

Etelcharge is the first payment application to leverage the convergence of landline telephony with broadband. Etelcharge is an independent core technology application able to connect to any carrier technology, online merchant payment system, or geographic location for the use of our fast-growing membership base. The company's secure online payment system gives online members the ability to charge goods and services purchased over the Internet directly to their phone bill. The company also provides online merchants with a way to accept purchases from customers who do not have credit cards or banking relationships.

Full-Scale Demo

Etelcharge announced on September 24, that the Company has launched a full-scale demo of its Web 2.0 Online Way to Pay, completely dedicated to the merchant audience. The Company concurrently announced that it has launched a self-running demo for potential members.

The full-scale merchant demo is password protected and is geared solely to the merchant audience and acts as a driver for new business. The self-running demo can be accessed on the Etelcharge website as "View Our Retailer Demo" at https://www.etelcharge.com/demo/etelcharge_demo_files/fullscreen.htm, available for all potential members to witness the ease of use of the Etelcharge system.

Charge It to Your Phone

How it works:

• You register and become a member of Etelcharge and then you go online and buy from merchants offering the Etelcharge pay option.
• Your purchases are billed to (today) your home phone bill.
• It's that safe, simple and secure.

PCI/DSS certification

The PCI certification was achieved by Etelcharge using QualysGuard PCI by Qualys, Inc., the leading provider of on demand security risk and compliance management solutions, "With this certification, we join Qualys' prestigious customer base who have made the highest commitment to data security," said Wilson, "Achieving compliance means Etelcharge surrounds our customers' transactions with the utmost security."

According to the Payment Card Industry Security Standards Council, PCI/DSS version 1.1 is "a set of comprehensive requirements for enhancing payment account data security." The standard was developed by the founding payment brands of the PCI Security Standards Council, including American Express, Discover Financial Services, JCB, MasterCard Worldwide and Visa International, to help facilitate the broad adoption of consistent data security measures on a global basis.

"Meeting the PCI standard means that we are meeting the most stringent requirements for security in our industry. We have taken the initiative to provide our customers the maximum in security compliance," said Sr. Vice President of Technology, Toby Wilson. "It's what our customers expect, and it's what they deserve."